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Development of marketing in connection with information technology and neurotechnology
Smržová, Pavlína ; Pavlík, Ján (advisor) ; Molnár, Zdeněk (referee)
The final thesis "Development of marketing in connection with information technology and neurotechnology" deals with modern marketing methods in the field of information technology, especially on the Internet (online marketing) and in the field of neurotechnology (neuromarketing). The thesis asks questions about how further can marketing be evolving in current form to the future and it follows the development and potential of each marketing trends in the context of modern information technology. To what extent will consumers have freedom of their choice in the future? What could be the negative and positive effects of the development of marketing in conjunction with modern technology? What influence does online marketing and neuromarketing on human emotions and thinking? Answers and problems of modern marketing are searched primarily through the SWOT analysis from a consumer perspective and also from the perspective of the company. It studies a FaceReader program for the analysis of facial expressions of respondents in the face while watching selected commercials. Finally, the work is trying to find relations of recognizing the modified logos without the brand name according to different consumers through the online survey.
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Marketing strategy on the example of the company Student Agency
DUBEC, David
The thesis is concerned on the problematic of marketing strategy and its explanation on the example of the company Student Agency with focus on already ongoing as well as just intended cooperation with the German carrier Deutsche Bahn. The first part of the thesis is devoted to the theoretical explanation. It will clarify the basic terms of marketing such as function, significance for the society, marketing strategy etc. In the second part is the above described situation outlined and the theoretical knowledge from the first part on the company Student Agency applied.
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Image and Corporate identity in relation to cultural institutions
Janáč, Pavel ; Tyslová, Irena (advisor) ; Hucková, Barbara (referee)
This bachelor thesis called "Image and Corporate identity in relation to cultural institutions" is engaded in the first part to meaning of CI in theoretical level. Also is trying to compare all the methods, procedures and general rules of CI with cultural sphere and determine any differences. In the second part is presented practical example of corporate design of cultural institution. Presented and analyzed is Centre of Contemporary Art DOX in Prague.
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Modern Marketing
Koblásová, Jana ; Kozlová, Taťána (advisor) ; Slanařová, Martina (referee)
The publication shows summary of the historical development of marketing and the latest marketing methods of 21st century. This work assesses households' access to selected information and communication technologies, and proposes a business opportunity in the area of multimedia.
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CRM tools in banks
Petrová, Barbora ; Král, Petr (advisor) ; Pánek, Michal (referee)
Annotation This thesis is concerned with CRM approach - Customer relationship management. CRM covered new marketing methods, that are focused on client's needs rather than on product push strategy. Thanks to sophisticated data analysis clients are addressed with offers, that come up to their current needs. Thesis explains basic terms connected to CRM strategy, different sorts and its components. CRM concept is apllied on the banking area using the example of czech commercial bank.
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